CONSENT is the largest EU-supported multi-million Euro research project investigating consumer sentiment and privacy in on-line situations.
One of the key changes in societal trends and lifestyles witnessed over the past few years has been the move on-line of many consumers and the way they have become increasingly sophisticated in their media consumption habits. Have these recent changes to consumer and commercial practices developed in such a way that consumers are (in)voluntarily signing away their fundamental right to privacy?
CONSENT is a collaborative project that seeks to examine how consumer behaviour, and commercial practices are changing the role of consent in the processing of personal data.
CONSENT aims to study and analyse:
- changes in consumer online behaviour
- bahviour and consumerculture
- effects of contractual, commercial and technical practices on consumer choice
- consumer attitudes toward personal privacy