What is CONSENT about?

CONSENT is the largest EU-supported multi-million Euro research project investigating consumer sentiment and privacy in on-line situations.



One of the key changes in societal trends and lifestyles witnessed over the past few years has been the move on-line of many consumers and the way they have become increasingly sophisticated in their media consumption habits. Have these recent changes to consumer and commercial practices developed in such a way that consumers are (in)voluntarily signing away their fundamental right to privacy?


CONSENT is a collaborative project that seeks to examine how consumer behaviour, and commercial practices are changing the role of consent in the processing of personal data.


CONSENT aims to study and analyse:

  • changes in consumer online behaviour
  • bahviour and consumerculture
  • effects of contractual, commercial and technical practices on consumer choice
  • consumer attitudes toward personal privacy

Project Coordinator
Professor Joe Cannataci
University of Groningen

Info Box
Start date: May 2010
End date: April 2013
Grant agreement No.: 244643
EU Contribution: 2,599,570 Euros

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European Commission.
FP7-SSH-2009-A | Work program topic addressed: SSH-2009-3.2.1. - Changes in consumption and consumer markets
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