University of León, Spain

Carmen Rodríguez-Santos

Dr. Carmen Rodríguez-Santos was born in 1975. She studied business administration and management at the University of León and specialized in marketing. Her stays abroad include: Insead, MAPP, Vaasa. Accreditated as “Ayudante Doctor” (March 2006) and Contratado Doctor” (February 2010). At present, she works as an Assistant Professor at the Department of Management and Economics at the University of León. She is  the coordinator of the Erasmus Network COBEREN and a Country Director EuroMed Research Institute. Also a Professor Vissitor abroad and consultant. Her teaching and research activities include: consumer behaviour, market research, brand strategy, advertising. She has experience with leading national and international projects.
•    RODRÍGUEZ SANTOS, M.C., CERVANTES BLANCO, M. y GONZÁLEZ FERNÁNDEZ, A.M. La implicación temporal con la Denominación de Origen en el proceso de decisión de compra de productos agroalimentarios. Revista Europea de Dirección y Economía de la Empresa, 16 (3), 149-166, 2007. [Base In-RECS, Categoría: Economía, Ranking (2008): 28/85].
•    RODRÍGUEZ SANTOS, M.C., GANASALI, S., CASARIN, F., CERCHIELLO, P., MAU, G. y SIEBELS, A., How perceived image of a sponsorship event influences on the brand perceptions: an international research of the America's cup and Louis Vuitton. International Journal of Management Cases, 10 (3), 261-281: 2008.
•    RODRÍGUEZ SANTOS, M.C., CERVANTES BLANCO, M. y GONZÁLEZ FERNÁNDEZ, A.M. Segmenting wine consumers according to their involvement with appellations of origin. Journal of Brand Management, 13 (4/5), 200-312, 2006. [Indexada en Association of Business Schools’ Academic Journal Quality Guide, Proquest – LISA database y SCOPUS].
•    RODRÍGUEZ SANTOS, M.C. Brandmatters ESOMAR World Research. Investigación y Marketing, 93, 4-6, 2006. [Base In-RECS, Categoría: Economía, Ranking (2008): 67/85].
•    RODRÍGUEZ SANTOS, M.C., El consumidor ante las Denominaciones de Origen del vino. Economía y Empresa, 4, 14-16, 2004.
•    RODRÍGUEZ SANTOS, M.C. y GONZÁLEZ FERNÁNDEZ, A.M., Evolución y situación actual del turismo rural en León. Estrategias de desarrollo. Economía y Empresa, 5, 13-17, 2004.
•    KÜSTER, I., VILA, N., ALDÁS, J. y RODRÍGUEZ SANTOS, M.C., Efecto del patrocinio de la Copa América en las percepciones de Louis Vuitton: una perspectiva internacional. Universia Business Review, 22: 40-55, 2009. [Base In-RECS, Categoría: Economía, Ranking (2008): 17/85].
•    KÜSTER BOLUDA, I., VILA LÓPEZ, N., RODRÍGUEZ SANTOS, M.C., ALDÁS MANZANO, J. El efecto de la congruencia marca-acontecimiento sobre el recuerdo de marca: El caso del patrocinio de Louis Vuitton a la America's Cup. Portuguese Journal of Marketing, 2 (23): 7-18, 2008. [De acuerdo con la base de datos de indexación harzing (h-index): índice de impacto 3.000, posición que ocupa la revista: 3/100. Indexada en EBSCO, Scielo, Latindex y Redalyc].
•    GANASALLI, S., CERCHIELLO, P., HENNIGS, N., KUSTER, I., MOSCAROLA, J., RODRÍGUEZ SANTOS, M.C., SIEBELS, A., VILA, N. y ZUCCHELLA, A. Il comportamento di acquisto dei Giovanni. Un’analisi comparativa europea. Micro&Macro Marketing, 1: 71-89, 2008.
•    GONZÁLEZ FERNÁNDEZ, A.M., RODRÍGUEZ SANTOS, M.C., MIRANDA BARRETO, M. y CERVANTES BLANCO, M., Cognitive age as a criterion explaining senior tourists' motivations. International Journal of Culture, Tourism and Hospitality Research, 3 (2),148-164, 2009. [Indexada en ABI Infrom, Cabell’s Directory of Publishing Opportunities in Marketing, C.I.R.E.T., Electronic Collections Online y Leisure, Recreation and Tourism Abstracts].

Project Coordinator
Professor Joe Cannataci
University of Groningen

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Start date: May 2010
End date: April 2013
Grant agreement No.: 244643
EU Contribution: 2,599,570 Euros

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